Today, is International Women’s Day, and in looking at their website, it is interesting to see so many international events taking place, ranging from large, national conferences to small informal ‘get-togethers’. However, the message is the same which in the words of Jude Kelly, Artistic Director is: “To celebrate the formidable power of women to make change happen, to remind us of our history, to draw attention to injustice and to enjoy each other’s company as we set out to achieve a fairer world”.
Tales from South Africa
This made me think about all the special women that I have met over the past year. I visit South Africa at least once a year and there I work with women who are budding entrepreneurs. These are women who have not usually received a formal education, but still want to create and grow their own businesses so that they can send their children to school, so that they can be independent and not have to sit on street corners, begging for money. I have met women who are so completely focused in their endeavours that it puts many of us to shame. They have a strength and determination of which many of us can only dream. They have
no cars or large houses but their township homes in which I stay are spotlessly clean and tidy and I can only stand back in amazement at their resilience and fortitude. Many of these women are single and don’t have the support of a man in the home and yet they survive in bringing up their children. However, what they do lack are the marketing skills to promote their small businesses and this is what I offer to them through my 1:1 coaching programmes. Some of the skills are specific such as helping them to write their own business cards and business plans, but other skills are those that come from encouragement and motivation. Continue reading